Mixx Communities will also feature advertising integration, beginning with Google's AdSense program
via the integration of the AdSense API, and will later expand to include other advertising services.
Mixx Community administrators will be eligible to receive a share of advertising revenue that
their communities generate, providing them additional incentive to use Mixx as a platform and grow
their communities. Mixx Community administrators of non-profit organizations will be able opt out
of advertising altogether.
Several organizations ranging from the National Wildlife Federation (NWF) to the GOP have already
established communities on Mixx.
"The National Wildlife Federation hopes to use our Mixx Community as a hub for wildlife
information," said Danielle Brigida, associate operations coordinator of National Wildlife Federation.
