AdSense Income

The niche is allowing the company to get even good non-optimized, straight-up average eCPMs from AdSense. She pointed out that they are about 3 to 4 times better than the average for general one-size-fits-all social networks. This is because the social networks on Ning are organized around well-defined topics and interests skiing, smart cars, diabetes, etc. As a result, contextual advertising works more effectively for Ning than it does for other general social networks.