Cementing that theory is today's announcement that its popular AdSense revenue program will now be
offered in your RSS feeds, a service that has been touted as "on its way" on the Feedburner site for
months.
I can say I'm honestly fairly excited to see AdSense for RSS, since I make my living writing
online. Others in the tech world have mixed feelings about the issue. I personally think it might
bridge some of the gaps between content generators and readers, like full versus partial feeds.
For example, if I have a chance to monetize my feed, I may be more likely to create a full feed,
rather than trying to bring eyes over to the actual site.
Others think that having AdSense ads in RSS feeds might contribute to the issue of a fragmented
online conversation, and create even more questions about who owns the content and comments that are
generated online once they leave the blog or web site.
