The site is not currently focused on monetization, according to Eatros, though it does run AdSense
video and text ads.
Brandon Eatros, Adam's brother and co-founder, says, "It was our goal with Yidio.com to provide
an all-in-one solution for users to find and watch any video on the internet quickly and easily. We
wanted to simplify the lives of our users while producing a value-added service that would be
beneficial to everyone."
Bob Heyman is the Chief Search Officer at Mediasmith in San Francisco, and coined the terms
"Audience Development" for building traffic to websites and "Search Engine Optimization" (SEO). His
new book, "Digital Engagement," will be published in January by the publishing arm of the American
Management Association. The Video Search column appears on Thursdays at Search Engine Land.
