But that rate fell to around 30 cents when FeedBurner substituted AdSense for its own sales
efforts, Batty said.
That might have been a powerful move, but Batty said Google put an end to FeedBurner's human ad
sales efforts before fully automating the ad placement process for advertisers. The result: lower
demand for inventory and lower prices.
"If you want to buy RSS you need to pick up the phone and talk to your Google person," Batty
claims. "At that point you take the one million AdSense users down to 10,000 who can get a phone call
returned -- and 10 percent of that who can do anything."
FeedBurner executives didn't respond to a request for comment, but FeedBurner recently indicated
in a blog post that RSS advertisers would soon be "blessed with good fortune" on the feed advertising
front.
