When Google launched its money machine - an advertising system called AdSense - it allowed
anybody with a web presence to earn money by placing simple text ads on their sites. The volume of
its distribution is so staggering that Google can charge the advertisers based solely on the number
of people who actually engage with the ads by clicking. A quiet industry built around this has
bubbled up, and AdSense is just the beginning.
Now Google has announced free ad management software for websites, which will introduce all kinds
of display ads to this same world. Anybody - read that anybody - can now sell advertising and run
a complex rotating and targeting ad campaign on their website. Once again, Google is by-passing
Madison Avenue in building an extraordinary machine to help the process of buying and selling in our
culture.
