When the word advertising is mentioned in relation to web start-ups and bloggers the first imagery
is that of Google AdSense sitting somewhere on the page. It is almost the accepted norm
that any project on the web is at some point going to be carrying multiple AdSense blocks.
The only time this might be a different type of advertising is if there is some strong name power
associated with the start-up or blog. In those cases you will usually find the ad space being handled
by ad networks such as Federated Media and other high priced companies like them.
We Don't Always Wanna Be Ad Experts They are the rarity though and while the blogs or start-ups
using them might be making some nice money as with all ad networks it is the people who own the
networks that are making the real money. Ad networks, Google or otherwise, are the money backbone
for just about all start-ups and blogs manly because the people running the start-ups and blogs
don't want to worry about having to track things like pageviews, time spent on the site or any number
of metrics needed to calculate how much; or little, you're going to get paid.
